When you begin to develop your brand, you most likely will start with a logo. Logo’s do have a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building.
What makes a good logo? It is a combination of subtle cues that gives a solid first impression. It should be a quick read that conveys clearly what your name is along with the colors and shapes that indicate further what your brand represents.
Below we will pinpoint the exact elements of what makes a good logo.
- IS CREDIBLE
Your logo needs to look professional and clear in order to make people confident enough to want to do business with you.
- COMMUNICATES BRAND MESSAGE
Along with visual cues you want to pick fonts and colors that represent your brand message.
- IS SIMPLE
Simplicity and straightforwardness communicate confidence and power.
- CLEARLY IDENTIFIES WHAT YOU DO
One of the easiest ways to do this is to include a bug or design element that quickly communicates what it is your business does in a precise way.
- IS UPDATED AND MODERN
A modern feeling logo communicates that you are aware of current industry trends and are going to employ the most efficient and advanced tactics to help their business.
- STANDS OUT FROM COMPETITION
You want your logo to be unique and not to be confused with another brand especially competitors.
- HELPS FORM A PERSONAL CONNECTION
Good communication is a foundation of good business. You can set out in right direction with a clear, concise loo that builds connection from the beginning.